By Justine Griffin for the Tampa Bay Times

Bonefish Grill — intended to be the engine powering the growth of Bloomin’ Brands restaurant portfolio — is in dire need of a tune up.

CEO Liz Smith acknowledged Tuesday an alarming second quarter drop in Bonefish sales, down 4.6 percent, and traffic, down 7.8 percent.

Smith blamed an expanded menu at the seafood restaurant chain that added “too much complexity” and ultimately “compromised the core dining experience and service suffered.”

She said the company plans to focus on what made Bonefish Grill successful in the first place: the chain’s “polished casual heritage,” and its “fish expertise.” And the Bang Bang Shrimp isn’t going anywhere.

Outside experts say Tampa’s homegrown seafood chain faces bigger problems than its menu.

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