Why would these two St. Petersburg entrepreneurs want to open a used bookstore in the Internet age?

By Justine Griffin, Tampa Bay Times, Feb. 17, 2017

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ST. PETERSBURG —The age of Amazon and online shopping has left a litany of retail casualties in its wake.

Bookstores in particular have been hit hard by online marketplaces where shoppers can virtually find any book they want and have it shipped to their home with just a few clicks of the mouse.

But that doesn’t deter Tim Russell and Bobby Hauske, who are about to open a used bookstore in Tyrone Square Mall next month.

“We have to live in Amazon’s world,” said Russell, a Florida native and businessman. “They’re putting their competitors out of business so they can open up their own bookstores now.”

Like online bookstore kingpin Amazon, Russell and Hauske are reversing the pattern of most businesses, starting with a thriving online-only business that leads to a brick-and-mortars operation.

The two plan to open 321 Books inside the former Gap store at the mall in St. Petersburg the first week of March. They will stock the shelves they bought from the recently closed Sears department store at Tyrone with 100,000 used books. Hardcover books will sell for $3. Soft covers are $2. Everything else, like CDs, DVDs and audio books, will be priced at $1 each.

Rent isn’t cheap and the price point of their product is low. It might sound like a risky business. But Russell and Hauske are confident given the success they’ve already had selling thousands of used books online.

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