By Justine Griffin for the Herald-Tribune

What do you do when faced with the imminent threat of being dethroned as the regional shopping centers?

Une option est de ramener les joueurs internationaux qui exciteront vos clients fantaisie.

(That’s roughly: “One option is to bring in international players that will tickle your customers’ fancy” — for those of you who don’t parler français).

Westfield Group — the Australian company known globally for malls and lifestyle centers, and known here for its ownership of the Southgate and Sarasota Square malls — plans to do just that: Reel in more international tenants as it continues to transform its Southwest Florida properties to better compete with the new $315 million Mall at University Town Center.

“Sarasota customers should expect to see some larger international names come to the properties real soon,” said Greg Miles, Westfield’s chief operating officer. “We aim to create lifestyle centers now, multifaceted places that offer a variety of shopping opportunities — not just malls or grocery stores anymore.”

Some of Southgate tenants have already been poached by the Mall at University Town Center, a project under development at University Parkway and Interstate 75 by Michigan’s Taubman Centers and Manatee County-based Benderson Development.

But Westfield has formed relationships with a new group of retailers — high-end brands from Europe that have few or no stores in the United States just yet — in hopes that these will fill vacancies left by brands like Gymboree, Saks Fifth Avenue, Pottery Barn, Express and others.

It would not be the mall owners’ first attempts to show some international flair.

Read more here.